This privacy notice aims to give you information on how it collects and processes your personal Data through the use of this Website. Including any data you may provide through this website when you sign up to our newsletter , purchase products or take part in a competition.


This website is not intended for children and we do not knowingly collect data relating to children.


It is important that you read this privacy notice together with any other privacy notice or fair processing notice we may provide on specific occasions when we are collecting or processing personal data about you so that you are fully aware of how and why we are using your data. This privacy notice supplements the other notices and is not intended to override them.

This privacy notice is issued on behalf of Hippie Shack Ltd. so when we mention "company", "we", "us" or "our" in this privacy notice we are referring to the relevant company responsible for processing your data. We will let you know which entity we be the controller for your data when you purchase a product or service with us. Hippie Shack Ltd.  is the controller and responsible for this website. 

We have appointed a Data Privacy Manager (dpm) who is responsible for overseeing questions in relation to this privacy notice. If you have any questions about this privacy notice, including any requests to exercise your legal rights, please contact the Data Privacy Manager using the details set out below. Contact Details.

email address :   

You have the right to make a complaint at any time to the information commissioners  office (ico), the UK supervisory authority for data protection issues ( ) . We would , however  , appreciate the chance to deal with your concerns before you approach the ico so please contact us in the first instance.


Changes to the privacy notice and your duty to inform us of changes.

This version was updated in May 2018

The data protection law in the UK will change 25 May 2018. Although this privacy notice  sets out most of your rights under the new laws, we may not yet be able to respond to some of your requests ( for example , a request for the transfer of your personal data.) until May 2018 as we are still working towards getting systems ready for some of these changes.

It is important that the personal data we hold about you is accurate and current. Please keep us informed if your personal data changes during your relationship with us.

Third Party Links

This website may include links to third-party websites, plug-ins and applications. Clicking in those links or enabling those connections may allow third-parties to collect or share data about you. We do not control these third-party websites and are not responsible for their privacy statements. when you leave our website, we encourage you to read the privacy notice of every website you visit.


Personal data, or personal information, means any information about an individual from which that person can be identified. It does not include data where the identity has been removed (anonymous Data). We may collect, use store and transfer different kinds of personal data about you which we have grouped together follows:


1. Identity data includes first name, maiden name, last name, username, or similar identifier, title, date of birth and gender.

2. Contact data includes billing address, delivery address, email address and contact number.

3. Financial data may include card payment details.

4. Transaction data includes details about payments to and from you and other products and services you have purchased from us.

5. Technical data may include internet protocol (ip) address, your login data, browser type and version, time zone setting and location, browser plugin types and versions, operating system and platform and other technology on the device you use to access the website.   

6. Profile data may include your username and password, purchases or orders made by you, your interests, preferences, feedback and survey responses.

7. Usage data may include information about how you use our website, products and services.

8. Marketing and communication data may include your preferences in receiving marketing from us and our third parties and your communication preferences.


We also collect ,  use and share aggregated data such as statistical or demographic data for any purpose. Aggregated data maybe derived from your personal data but is not considered personal data in law as this data does not directly or indirectly reveal your identity. For example, we may aggregate your usage data to calculate the percentage of users accessing a specific website feature. However if we combined or connect aggregated data with your personal data so that it can directly or indirectly identify you, we treat the combined data as personal data which will be used in accordance to this privacy notice. 


We do not collect any special categories of personal data about you (this includes details about your race or ethnicity, religious or philosophical beliefs, sex life, sexual orientation, political opinions, trade union membership, information about your health and genetic bio metric data). Nor do we collect any information about criminal convictions and offences.


If you fail to provide personal data

Where we need to collect personal data by law, or under the terms of a contract we have with you, and you fail to provide that data when requested, we may not be able to perform the contract we have or are trying to enter into with you (for example, to provide you with goods or services). In this case we may have to cancel a product or service you have with us but we will notify you if this is the case at the time.


We use different  methods to collect data from and about you including  through:

   * Direct interactions.

 You may give us your identity, contact and financial data by filling in forms or by corresponding with us by post, phone, email or otherwise. This includes personal data you provide when you:

      * Apply for our products or services;

      * Create an account on our website;

      * Subscribe to our service or publications;

      * Request marketing to be sent to you;

      * Enter a competition, promotion or survey;

      * Give us some feedback.

   * Automated technologies or interactions.

 As you interact with our website, we may automatically collect technical data about your equipment, browsing actions and patterns. We collect this personal data by using cookies, sever logs and other similar technologies. We may also receive technical data about you if you visit other websites employing our cookies. Please see our cookie policy for further details.

   * Third parties or publicly available sources.

 We may receive personal data about you from various third parties and public sources as set out below.

      * Technical data from the following parties;

         (a) Analytics such as google;

         (b) Advertising  networks based inside or outside the EU;

         (c) Search information providers based inside or outside the EU.

      * Contact, financial and transaction data from providers of technical, payment and                      delivery services  based inside the EU.

      * Identity and contact data from publicly available  sources such as companies house     

         and the electoral register based inside the EU.


Generally we do not rely on consent as a legal basis for processing your personal data other than in relation to sending third party direct marketing communications to you via email or text message. You have the right to withdraw consent to marketing at any time by contacting us.

Purposes for which we will use your personal data.

We have set out below a description of how we plan to use your personal data, and which of the legal basis we rely on to do so. We have also identified what our legitimate  interests are when appropriate.

Note that we may process you data for more than one lawful ground depending on the specific purpose for which we are using your data. Please contact us if you need details about the specific legal ground we are relying on to process your personal data where more than one ground has been set out in the information below.

 purpose/activity                           type of data              lawful basis for processing including

                                                                                            basis of legitimate interest

To register you as a new                (a) identity               performance of a contract with you

customer                                          (b) contact

To process and deliver your          (a) identity                (a) performance of a contract with you

order including :                              (b) contact                (b) necessary for our legitimate  interests

(a) manage payments, fees          (c) financial                    ( to recover debts due to us)

and charges                                    (d) transaction

(b) collect and recover any           (e) marketing and

money owed to us                          communications

To manage our relationship         (a) identity                   (a) performance of a contract with you

with you which will include;          (b) contact                   (b) necessary to comply with a legal

(a) notify you about changes       (c) profile                        obligation      

to our terms and privacy policy   (d) marketing and       (c) necessary for our legitimate

(b) asking you to leave a review      communications      interests ( to keep our records updated

or take a survey                                                                     and to study how customers use our 

                                                                                                 products and services)


  To enable you to partake          (a) identity                   (a) performance of a contract with you

in a prize draw, competition       (b) contact                  (b) necessary  for our legitimate interests

or complete a survey                  (c) profile                     ( to study how customers use our

                                                      (d) usage                      products/services, to develop them and

                                                      (e) marketing and       grow our business)



To administer and protect        (a) identity                   (a) necessary for our legitimate interests

our business and this                (b) contact                      ( for running our business, provision 

website ( including                    (c) technical                     of administration and its services,

troubleshooting, data                                                          network security, to prevent fraud and in

analysis, testing, system                                                    context of a business reorganization or

maintenance, support,                                                        group restructuring exercise)

reporting and hosting of                                                (b) necessary to comply with a legal      

data)                                                                                       obligation

To deliver relevant website             (a) identity                necessary for our legitimate interests

content and advertisements          (b) contact               ( to study how customers use our

to you and measure and                 (c) profile                  products/services, to develop them, to 

understand the effectiveness        (d) usage                  grow our business and to inform our

of the advertising we serve you     (e) marketing           marketing strategy )


                                                            (f) technical

To use data analysis to                 (a) technical             necessary for our legitimate interests

improve our website,                     (b) usage                  ( to define types of customers for our

products/services,                                                           products/services, to keep our website

marketing, customer                                                       updated and relevant, to develop our

relationships and experiences                                      business and to inform our marketing 


To make suggestions and            (a) identity               necessary for our legitimate interests

recommendations to you             (b) contact               ( to develop our products/services and

about goods or services              (c) technical             grow our business)

that may be of interest to            (d) usage

you                                                  (e) profile


We strive to provide you with choices regarding certain personal data uses, particularly around marketing and advertising.


Promotional offers from us

We may use your identity, contact, technical, usage and profile data to form a view on what we think you may want and need, or what may be of interest to you. This is how we decide which products , services and offers may be relevant for yo ( we call this marketing ).


You will receive marketing communications from us if you have requested information from us or purchased goods or services from us, or if you provided us with your details when you entered a competition or registered for a promotion and, in each case, you have not opted out of receiving that marketing. 

Third-party Marketing

We will get your express opt-in consent before we share your personal data with any company outside of the group of companies for marketing purposes.

Opting out

You can ask us or third parties to stop sending you marketing messages at any time by contacting us.

Where you opt out of receiving these marketing messages, this will not apply to personal data provided to us as a result of a product/service purchase, warranty registration, product/service experience or other transaction.


You can set your browser to refuse all or some browser cookies, or to alert you when websites set or access cookies. If you disable or refuse cookies, please note that some parts of this website may become inaccessible or not function properly. For more information about cookies we use , please see our cookies policy.


Change of Purpose


We will only use your personal data for the purposes for which we collected it, unless we reasonably consider we need to use it for another reason and that that reason is compatible with the original purpose. If you wish to get an explanation as to how the processing for the new purpose is compatible with the original purpose , please contact us.

If we need to use your personal data for an unrelated purpose, we will notify you and we will explain the legal basis which allows us to do so.

Please note that we may process your personal data without your knowledge or consent, in compliance with the above rules, where this is required or permitted by law.


We may have to share your personal data with the third parties set out below for the purpose set out above in paragraph 4.

Third parties to whom we may choose to transfer, or merge part of our business or our assets. Alternatively ,we may seek to acquire other businesses or merge with them. If a change happens to our business, then the new owners may use your personal data in the same way as set out in this privacy notice.

We require all third parties to respect the security  of your personal data and to treat it in accordance with the law. We do not allow our third-party service providers to use your personal data for their own purposes and only permit them to process your personal data for specified purpose and in accordance with our instructions.


We do not transfer your data outside the European Economic Area (EEA).

We insure your personal data is protected by requiring all group companies to follow the same rules when processing your personal data.  These rules are called "binding corporate rules". For further details , see european commission: binding corporate rules.


Whenever we transfer your personal data out of the EEA, we ensure a similar degree of protection is afforded to it by ensuring at least one of the following safeguard is implemented: 


      * We will only transfer your personal data to countries that have been deemed          to provide an adequate level of protection for personal data by the european            commission .  For further details, see european commission : adequacy of the        protection of personal data in non-eu countries.

      *Where we use certain service providers, we may use specific contracts                    approved by the european commission which give personal data the same                protection it has in europe. for further details, see european commission:                  model contracts for the transfer of personal data to third companies.

      * If we use providers based in the US, we may transfer data to them if they are          a part of the privacy shield which requires them to provide similar protection to        personal data shared between europe and the US. For further details, see                  european commission: EU-US privacy shield.

Please contact us if you want further information on the specific mechanism used by us when transferring your personal data out of the EEA.


We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used or accessed in an unauthorized way, altered or disclosed. In addition , we limit access to your personal data to those employees, agents, contractors and other third parties who have a business need to know. They will only process your personal data our instructions and they are subject to a duty of confidentiality.


We have put in place procedures to deal with any suspected personal data breach and will notify you and any applicable regulator of a breach where we are legally required to do so.



How long will you use my personal data for?

We will only retain your personal data for as long as necessary to fulfill the purpose we collected it for, including for the purpose of satisfying any legal, accounting, or reporting requirements.


To determine the appropriate retention period for personal data, we consider the amount, nature, and sensitivity of the personal data the potential risk harm from unauthorized  use or disclosure of your personal data, the purpose for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal requirements.


By law we have to keep basic information about our customers ( including contact, identity, financial and transaction data) for six years after they cease being customers for tax purposes.

In some circumstances we may anonymise your personal data ( so that it can no longer be associated with you) for research or statistical purposes in which case we may use this information indefinitely without further notice to you.     


Under privacy regulations you have rights under data protection laws in relation to your personal data (  see "your legal rights" selection below for more information ):

      *Request access to your personal data.

      *Request correction of your personal data.

      *Request erasure of your personal data.

      *Object to processing of your personal data.

      *Request restriction of processing of your personal data.

      *Request transfer of your personal data.

      *Right to withdraw consent.

If you wish to exercise any of the rights st out above, please contact us preferably by this email or the address listed toward the top of this policy.

No fee usually required.

You will not have to pay a fee to access your personal data ( or to exercise any of the other rights ). However, we may charge a reasonable fee if your request is clearly unfounded, repetitive or excessive. Alternatively , we may refuse to comply with your request in these circumstances. 


What we may need from you.

We may need to request specific information from you to help us confirm your identity and insure your right to access your personal data ( or exercise any of your other rights ). This is a security measure to ensure that personal data is not disclosed to any person who has no right to receive it. We may also contact you to ask you for further information in relation to your request to speed up your response.

Time limit to respond

We try to respond to all legitimate requests within one month. Occasionally it may take us longer than a month if your request is particularly complex or you have made a number of requests . In this case, we will notify you and keep you updated.  




Legitimate interest means the interest of our business in conducting and managing our business to enable to give you the best product/service and the best and most secure experience. We make sure we consider and balance any potential impact on you (both positive and negative) and your rights before we process your personal data for our legitimate interests. We do not use your personal data for activities where our interests are overridden by the impact on you (unless we have your consent or are otherwise required or permitted by law). You can obtain further information about how we assess our legitimate interests against any potential impact on you in respect of specific activities by contacting us.

Performance of contract means processing your data were it is necessary for the performance of a contract to which you are a party or to take steps at your request before entering into such a contract.


Comply with a legal or  regulatory  obligation that we are subject to.



Internal Third Parties

Other companies acting as joint controllers or processors and who are based in the EU and provide it and system administration services and undertake leadership reporting.


External Third Parties


      *service providers acting as processors based in the EU or possibly in the US               who provide it and system administration services. 

      *Professional advisers acting as processors or possibly joint controllers                     including lawyers, bankers, auditors, fraud prevention agencies and insurers             based in the EU who provide consultancy , banking, legal, insurance, and                   accounting services.

      *HM revenue and customs , regulators and other authorities acting as                        processors or joint controllers based in the UK who require reporting of                      processing activities in certain circumstances. 


You have rights too:

Request access to your personal data ( commonly known as "data subject access request" ). This enables you to receive a copy of personal data we hold on you and to check that we are lawfully processing it. 


Request correction of the personal data that we hold about you. This enables you to have any incomplete or inaccurate data we hold about you corrected , though we may need to verify the accuracy of the new data you provide.


Request erasure of your personal data. this enables you to ask us to remove or delete personal data where there is no good reason for us continuing to process it. You also have the right to ask us to delete or remove your personal data where you have successfully exercised your rights to object to processing (see below). where we may have processed your information unlawfully or where we are required to erase your personal data to comply with local law. Note, however, that we may not always be able to comply with your request or erasure for specific legal reasons which will be notified to you , if applicable , at the time of your request.


Object to processing of your personal data  where we are relying on a legitimate interest (or those of a third party) and there is something about your particular situation which makes you want to object to processing on this ground as you feel it impacts on your fundamental rights and freedoms. You have the right to object where we are processing your personal data for direct marketing purposes. In some cases , we may demonstrate that we have compelling legitimate grounds to process your information which override your rights and freedoms.

Request restriction of processing of your personal data. This enables you to ask us to suspend the processing of your personal data in the following scenarios: (a) if you want us to establish the data accuracy; (b) where our use of data is unlawful but you do not want us to erase it; (c) where you need us to hold the data even if we no longer require it as you need to establish, exercise or defend legal claims; or (d) you have objected to our use of your data but we need to verify whether we have overriding legitimate grounds to use it. 

Request the transfer of your personal data to you or a third party. We will provide you, or a third party you have chosen your personal data in a structured commonly used, machine-readable format. Note that this right only applies to automated information which you initially provided consent to for us to use or where we used the information to perform a contract with you.

Withdraw consent at any time where we are relying on consent to process your personal data however this will not affect the lawfulness of any processing carried out before you withdraw your consent. If you withdraw your consent, we may not be able to provide certain products or services to you. We will advise you if this is the case at the time you withdraw your consent.


Here at Hippie Shack we strive to be as Eco and Planet Friendly as we can. From field to fashion we care about the impact our items make. We source ethical products. Bohemian fashion maxi, midi, poncho, knits, jewellery and accessories. 



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